Free FINK report
Good at buying. Terrible at selling.
I hear it on calls all the time, so Tim and I went through forty years of research on why we do it. You'll see what it cost on four UK shares you'll know and how to build a selling process you'll actually follow.
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You'll learn
- Why a loss hurts about twice as much as a gain
- How UK investors flipped the habit by deciding in advance
- The seven principles behind a selling process that works
What's inside
- Part 1. What forty years of research found in the US and the UK
- Part 2. Why losses hurt so much, plus the maths of getting back to even
- Part 3. ASOS, THG, boohoo and Ocado, from the top all the way down
- Part 4. Why selling winners early and trading too much both cost you
- Part 5. Why rules beat willpower and how to build a selling process
The research
+115%losses sold when a rule decided
A UK study of 4,328 investors found that when a stop loss did the selling, the habit flipped completely. Investors sold losses 115% more often and gains 48% less.Source: Richards, Rutterford, Kodwani and Fenton-O'Creevy, 2017
Why I wrote it
If I had a pound for every time someone said "good at buying, terrible at selling" to me on a call, I'd have a very nice portfolio. David, FINK.